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Vol. 8 No. 4 December, 2006 – “Using Tools to
Ensure Sales Success” – Part 4 of 5
In previous issues regarding tools, we discussed creating our Sales Plan, knowing who the customers might be, having a vehicle for easily reaching them, and ways of understanding what might be appealing to them.
Please see :http://www.salestraininginc.com/newsletter/2006/april/
http://www.salestraininginc.com/newsletter/2006/may/
http://www.salestraininginc.com/newsletter/2006/june/
If our planning and “discovery” efforts were successful, we now know which (if any) of our offerings can help resolve customers’ needs, relieve their “pains”, etc. And, we know how to identify and present those products and services whose benefits most meet customers’ requirements.
What happens when we present the “right” solutions and the customers “push back?”
Hesitancy of prospective buyers is a natural human reaction. Bad salespeople usually respond by debating with the customer, lowering the price or giving up. For help with what you should do, please see:
http://www.salestraininginc.com/newsletter/2004/february/
Be on the lookout for the next issue of “Roadmap” where we’ll finalize our discussions on:
“Using Tools to Ensure Sales Success.”
Or, if you need assistance sooner, please contact us at: info@salespartnersinc.com
Until then, Good Selling!
Please note: We offer this article on a nonexclusive basis. You may reprint or repost this material as long as
Sales Partners’ name and contact information is included: info@salespartnersinc.com
http://www.salespartnersinc.com |